Meet our 2024-2025 Policy Council and Lobbying Partners
Good Business Colorado Policy Council
As the flagship initiative of Good Business Colorado, the Policy Council is the cornerstone of the organization’s legislative advocacy, bringing together business leaders from a broad spectrum of industries to help shape policy and champion values-driven solutions at the Colorado State Capitol.
Guided by a commitment to equity, sustainability, and economic prosperity, the council focuses on critical policy areas that reflect the organization’s core mission:
Affordable Housing
Healthcare
Taxes & Regulations
Climate, Renewable Energy, & Public Lands
Equity & Justice
In collaboration with Salazar & Associates, a respected lobbying firm with more than 25 years of experience in advancing equitable policy, council members conduct rigorous bill reviews, evaluating proposed legislation through the lens of both industry expertise and shared values. Beyond setting legislative priorities, the council determines which bills Good Business Colorado will formally endorse, ensuring that the collective voice of responsible business leaders is heard in shaping the state's policy landscape.
With a focus on advocacy that amplifies the voices of members, the Policy Council remains a powerful force for a more just, sustainable, and inclusive economy in Colorado.
Our Policy Council
Aaron Zimola, Zova Marketing
Aaron Zimola is the Founder of Zova Marketing, specializing in website development and digital advertising for businesses and nonprofits. An entrepreneur since 2013, he is committed to ethical business practices, transparent pricing, and results-driven marketing strategies. As a former board member of Good Business Colorado, he advocated for fair business policies, economic sustainability, and ethical growth in the digital and entrepreneurial space.
Allie Reitz, Meep
Over the past ten years, Allie has started and run four businesses in audio engineering, wellness tech, software development, and women's health. She has worked closely with dozens of entrepreneurs to build their climate and social impact organizations through coaching, fractional leadership roles, and her original entrepreneurship curriculum. Her clients include rising impact organizations like CrowdSolve, Glazier Clinics, Conscious Capitalism, and the Downtown Denver Partnership.
Outside of work, Allie is passionate about her work supporting and mentoring nonprofits and impact entrepreneurs in partnership with capacity-building economic development organizations including SVP Denver, CU Boulder, RMMFI, and SEA Change. She has been instrumental in cultivating thriving and inclusive entrepreneurial ecosystems in Denver, Reno, and Greeley, CO.
Allie is an experienced audio engineer, musical composer, UX/UI designer, yoga teacher, no-code developer, workshop facilitator, design thinking expert, and entreprenerd. 🤓 She is currently writing a book about her original entrepreneurship framework and works with the City of Greeley and nationally ranked venture capital firm gener8tor to run the gBETA Greeley accelerator program.
Dawn Nudell, Rocky Mountain MicroFinance Institute
Dawn Nudell Richardson is the Rural Colorado Regional Manager for Rocky Mountain Microfinance Institute. Dawn was the owner and founder of Rising Sun Distillery and worked with the Colorado Distillers Guild to build the Colorado Spirits Trail as a way to promote the industry through tourism. Now she works with rural entrepreneurs to deliver outstanding technical assistance to open small businesses.
She has a Master degree in curriculum and instruction with a leadership area of instructional technology and English Language Acquisition from the University of Colorado Denver. She worked as a high school social studies teacher prior to becoming an entrepreneur.
Through her work as an educator and distiller Dawn has had the opportunity to work with legislators to promote small businesses and education policy initiatives.
Eric Elkins, WideFoc.us
Eric Elkins is a strategist, author, professional speaker, and CEO of WideFoc.us Social Media (http://www.widefoc.us/), a Denver-based agency he founded in 2007. Using organic and paid social strategies along with full-service community management, his team drives growth for B2B tech/SaaS companies, B2C brands, nonprofits, and global corporations. He’s a member of the Good Business Colorado Policy Council, writes the occasional novel, composes odes to Denver food faves at denverlicious.com, and loves to share his eating and travel adventures on Instagram as @ericelkins.
Holly Adinoff, Sullivan Scrap Kitchen
With a master’s in counseling and years of experience in the nonprofit world, opening and operating a restaurant was nowhere on Holly’s radar. Then she met Terence in 2012. Terence perfected homemade pesto gnocchi and ice cream- everything changed. 9 years later, they were married in Breckenridge, CO with close family and friends.
Over the years, Holly has become an integral part of the TBD Foods family. Holly is the lead event manager for TBD Foods and is the General Manager for Sullivan Scrap Kitchen. Holly is excited to lead the front of house team in welcoming hospitality, develop team members, and engage the Denver community in sustainability practices.
Holly has supported changing the local landscape of sustainability as a member of Good Business Colorado’s Climate Change Task Force and Policy Council, Denver’s Waste No More Task Force, and Denver’s Sustainability Food Policy Council. She enjoys sharing the knowledge she gained from attending the MAD Academy in Copenhagen with her community. Holly Adinoff, Sullivan Scrap Kitchen
Jervis dicicco, prosperbridge
Jervis DiCicco is the CEO and Co-Founder of ProsperBridge, a Public Benefit Corporation funded by nonprofits that helps employers, nonprofits individuals multiply the value of paychecks. In its short history, ProsperBridge has helped people add over $1.2 million in cash flow, eliminate over $530k debt, helped people add over $750k to savings accounts, and add over $18 million in protections.
Jervis’s ultimate goal is to help redesign work to be an activity that empowers well-being instead of extracting it. He spent over 13 years working with individuals, families, and small businesses to create custom financial plan increase retirement income, and optimize tax savings. Through personal and professional trials, Jervis learned how the financial system is failing near everybody and researched solutions on how to build a model that would empower more people to thrive.
ProsperBridge helps employers build ecosystems that measure and improve economic, physical, and mental well-being for everyone and close the gaps that persist across demographics. Employees, prospective hires, customers, investors, and the public deserve to know how organizations are impacting the well-being of their people.
Jervis is a Toastmasters Champion, Go-Giver, soccer coach, speaker, and former radio show host. He serves on the board of Good Business Colorado, the State of Colorado OFE Financial Empowerment Council, and as the Advisory Board Chair of Colorado Inclusive Economy. He lives with his wife and two children in Highlands Ranch, Colorado.
Coming soon
Info Coming Soon
Rachel W. Robinson esquire, The Ray of Justice Legal Services
Rachel W. Robinson, Esq. is the founding attorney of The Ray of Justice which specializes in advocating for abuse survivors pursuant to The Victim Rights Act and in Family Law cases. This is Rachel’s second year on GBC’s Policy Council and she looks forward to serving again.
Our Lobbying Partners
Salazar & Associates
Salazar & Associates is a legislative and political consulting firm specializing in lobbying, strategic planning, legal and policy research, election and campaign assistance, and information management, both in Colorado and nationally. The firm is known for effectively voicing the needs and concerns of clients before the state legislature, state departments, agencies, and various task forces.
With a strong commitment to integrity, equity, and community, Salazar & Associates focuses on dismantling systemic barriers and centering equity in policy design and implementation. The firm excels in building diverse coalitions and elevating the voices of those most impacted by policy decisions.
With over 25 years of experience and deep relationships with legislative leadership, committee chairs, and key decision-makers, Salazar & Associates has a proven track record of achieving legislative wins. The firm is one of the few with specialized expertise in the state budget, tax structure, and revenue systems. Salazar & Associates also works closely with clients to enhance their advocacy efforts, recognizing that policy change is driven by collaboration and coalition building.